Currently residing in the beautiful San Francisco Bay Area to recuperate after 10 winters spent in chilly Canada, I am originally from rainy England, London to be specific. Clearly weather is important to me.
I have spent the last ten years in marketing roles in a variety of industries including telecoms, haute couture bridal clothing and travel with both B2B and B2C experience. Working at large organizations as well as tiny ones and medium-sized businesses has given me the opportunity to look at marketing from a number of perspectives. What I’ve come to realize over the years is that the key component to succesful marketing is understanding the customer. In marketing we are the voice of the consumer.